Happy customers everywhere is an inspired mash up of principles culled from experiential marketing and the positive psychology movement bernd schmitt persuasively argues that customer happiness can provide immense value to a business and shows executives how they can apply the models developed by martin seligman and other positive psychology . Happy customers everywhere how your business can profit from the insights of positive psychology bernd schmitt glenn van zutphen st martins publishing group apr 24 2012 business economics 256 pages. Happy customers everywhere how your business can profit from the insights of positive psychology item preview. The best customer for any business is a happy customer he returns again and again brings his friends and relatives and his loyalty becomes a marketing platform of its own but growing a loyal base is challenging and what works brilliantly for one company might backfire on another over the last ten years however researchers and psychologists have begun to seriously measure what triggers . Positive psychology bernd schmitt glenn van zutphen books amazonca home uncategories get happy customers everywhere how your business can profit from the insights happy customers everywhere how your business can profit from the insights of positive psychology dec 10 2020 posted by stephen king ltd