Martin lindstroms author of buyology truth and lies about why we buy main objective is how neuromarketing will change marketing strategies in the future and help us understand the science behind why we buy in relation to the goal of marketers. Written like a fast paced detective novel buyology unveils what neuromarketers know about our decision making so we can buy and sell more insightfully dr mehmet c oz professor of surgery columbia university and author of you the owners manual move over tipping point and made to stick because theres a new book in town buyology. Buyology truth and lies about why we buy paperback feb 2 2010 by martin lindstrom author paco underhill foreword 42 out of 5 stars 256 ratings. Buyology truth and lies about why we buy martin lindstrom limited preview 2008 buy ology truth and lies about why we buy martin lindstrom limited preview 2010 about the author 2010 martin lindstrom was voted by time magazine as one of the worlds most influential people of 2009 for this work on neuromarketing as one of the worlds